Varier Chairs unites with Positive Posture

May 27, 2016

BOULDER, Colo. and OSLO, Norway — Positive Posture and Varier Furniture are pleased to announce the completion of a multi-year agreement appointing Positive Posture as Varier’s exclusive distribution partner for the USA, Canada and Mexico.

Ian Hays, vice president of sales at Positive Posture, notes, “Our partnership with Varier is a natural outgrowth of curating the highest quality designer products in the healthy, comfortable furniture niche. Varier makes us even more relevant to the retailers and customers who really care about comfort, design, and health. We are committed to providing strong margins for dealers, a well-crafted and consistent media plan, and regular training visits to all current and new North American dealers.”

During the initial launch, the companies will limit the product selection to a straightforward offering of Varier’s best-known, iconic items. This strategic merchandising decision is designed to simplify the buying decision for consumers and dealers alike.

“North America is a hugely important strategic market for Varier Furniture, and the most potent market for Movement Chairs,“ said Anders Stampe, chief commercial officer at Varier. “Our aim is to establish the Varier brand in the United States through easy access to our products, a high level of customer service and a professional sales team offering both training and sales activities.”

Positive Posture curates well-designed, comfortable, and healthy furniture that drives the company to bring to market a variety of groundbreaking and steadfast designs. The industry’s first True Zero Gravity® recliner, the first three-motor True Zero Gravity® lift recliner, and Ken Okuyama’s VAYA office chair are a few notable products.

“The advent of our relationship with Varier, an iconic brand in ergonomic furniture design, is a logical extension to what we see as our core business vision,” adds Morgan Pedersen, Positive Posture’s product development manager.

Both companies look forward to supporting and developing the Varier brand in North America. Stampe adds, “We look ahead to a vibrant and successful group of dealer partners that understands the promise of Varier comfort and quality, embraces our product legacy, and wants to grow their businesses with us.”

About Positive Posture
The Positive Posture revolution is the personal dream of a small group of industry veterans with a combined 70 years of furniture and wellness industry experience. From the beginning, the Positive Posture mission has been to offer thoughtfully designed, supremely comfortable and therapeutic products built to the highest quality standards.

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About Varier Chairs
Varier Chairs is dedicated to providing the ultimate sitting experience. We are driven by our passion to effect a global change from passive sitting to movement through sitting. Through the unique combination of progressive design and ergonomics, Varier chairs give freedom of movement to the body – just like nature intended. We are forward-thinking. We challenge perceptions of how people should sit.

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